on trends

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N°1 Fall 10
Anja Cronberg

"Trend" has become an adjective and has gradually lost its meaning. It is, however, a concept inherent to fashion, to be tamed in ten points.

on vintage

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N°2 Winter 10
Anja Cronberg

The word "vintage" is so much used daily by the fashion industry that it is hard to believe that it refers to the past. Here is a ten-point look back at the word and the thing.

on cool

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N°3 Spring 11
Anja Cronberg

We no longer use the term "cool", or second degree. However, the concept has a history, which is built against the establishment. A ten-point review of a rebellious notion.

on the fashion magazine

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N°4 Summer 11
Anja Cronberg

Fashion magazines are used to show clothes, of course. Once intended for the privileged rich, they have accompanied the democratization of ready-to-wear, right up to street fashion. A look back at an eventful history.

the catwalk

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N°5 Fall 11
Anja Cronberg

Commercial staging, "preview" for journalists, spectacular event... the status of the parade has evolved in a century and a half, but everything seemed to be already present in its infancy. Ten-point demonstration.

the model

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N°6 Winter 11
Anja Cronberg

Empiricism was the father of the mannequin as we know it. From shop models to catwalk catwalks to advertising, a little story in ten points.